Survey Best Practices

We know how important surveys are to you and your facility. Use these best practices to guide you.

Use cases for in-app surveys:

  • Client satisfaction surveys
  • Wellness checks
  • Collect outcome data
  • Post-event survey
  • General information gathering

Best practices for in-app surveys:

  • Shorter is better. The longer the survey is, the more likely respondents will drop off. We recommend keeping a survey between 3 and 10 questions long where possible. For outcomes collection tools, fewer than 20 questions will yield a greater number of responses. 
  • Have a clear objective to keep your survey focused.
  • Allow “other”, “N/A”, “neutral” or “not sure” answers. This encourages users to answer each question and proceed with completing the survey in full. 
  • Start with easy questions to encourage users to continue.
  • Ask the most important questions near the beginning in case users drop off before your survey ends.
  • Use incentives wisely. If you choose to use an incentive to entice users to participate in your survey, keep the incentive small. You want users to feel appreciated but you also don’t want to skew your results. We recommend that incentives should not exceed the $15 threshold. 
  • Timing. Make sure your survey deploys at a time that aligns with your goals/objectives and is likely to get user engagement. 
  • Frequency. Be sure you aren't over-surveying your app members. Members are most likely to respond when they are given adequate breaks between surveys.

Benefits of in-app surveys:

  • Response rate. Users are more likely to respond to a survey that’s presented while they’re using an app than they are to respond to an email. 
  • Easy to administer.
  • Cost effective.
  • Quick to complete.
  • Convenient for user to respond. 
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